A lot of folks don’t realize that taking a photo is, maybe on a good day, about 1/10th of what a photographer does. I’m not whining I promise, and I hope this example proves the point.
The fashion shoot for the 2019 issue of Weddings Look Book was scheduled to shoot in mid-August. In this part of the world, lavender blooms peak around late June and don’t tend to stay around for months. Having that knowledge four months in advance allowed me to have a plan in place well before picking up my camera.
The operating theme for this year’s fashion was “whimsical fairytale” that’s not the name you’ll see in the book, but that’s the feel we wanted to evoke in the images. Fairy tales encompass all of the good and bad in the world, so we had a lot of latitude in making some images moody and others light and magical.